Retail stores are constantly looking for ways to engage with their customers. Although personal interaction is important, technology is beginning to play a much bigger role in retail customer engagement. The Internet of Things (IoT), AI, and cloud computing are opening doors that would have seemed impossible just years ago. Here are three innovative strategies retail businesses are using to support their customer engagement efforts.
Get Creative With Non-Tech Engagement Solutions
Though technology is useful, generating customer engagement doesn’t need to be a high-tech affair. There are tons of ways to boost retail customer engagement if you’re willing to get creative.
Encourage Social Interaction
Getting people to post about your store online is a great way to harness the power of social networks without spending money on an online engagement campaign. All it takes is a little encouragement:
- Create a geo-filter: The immediacy and temporality of geo-filters make people want to take advantage of them while they can.
- Build an Instagram-able background: If you create a beautiful background, people will take photos in front of it. Whether you include subtle branding or not, tagged photos are free engagement! See an example of FILA’s Instagram-Worthy Wall.
- Advertise a giveaway: ‘Tag a friend’ giveaways and contests are a great way to use your social channels to boost engagement without breaking the bank.
Reward Loyal Customers
Loyalty programs are a staple of modern business for the simple reason that they work. They’re fantastic ways to attract new customers and keep existing customers happy.
If you’re looking for a loyalty program structure that boosts customer engagement, consider rewarding customers who review their purchases. This will increase your purchase-review rate and help you reach new customers.
Install Proximity Sensors To Keep Customers Engaged
One key element of great customer service is providing information that your shoppers need. Unfortunately, this is sometimes a challenge for brick-and-mortar stores given their limited options for explaining product features or shipping policies.
Proximity sensors make it easier to provide all the information a customer is looking for when they’re looking for it. Here’s how it works:
Proximity sensors can detect when a customer enters a retail location or approaches a certain display. When triggered, they can issue messages to the customer through their agreed contact channels. These messages can include anything from information about the product being viewed to recommendations for related products – the possibilities are endless. This allows the customer to spend less time waiting for help and more time enjoying their shopping experience.
Use Facial Recognition To Personalise Engagement Campaigns
Facial recognition technology represents another innovation to can improve your store’s customer engagement. While the technology is still being developed, there are already several exciting implementation strategies using it:
Analysing Customer Attributes
Facial recognition technology allows retailers to create a highly personalised and memorable customer experience by tracking customer demographic information like age and gender to marketing materials more personal.
Creating Targeted Displays
By analysing customer movement and attention patterns as they move through your store, facial recognition AI can help you determine what is catching and holding your customer’s attention. This allows you to create displays that keep people entertained and engaged.
With the wide variety of new technologies available to help streamline retail customer engagement campaigns, it’s no longer a matter of “if” you should incorporate them into your operations but rather “how”. New engagement strategies that make use of smart sensors, advanced machine learning systems, and cloud computing have the potential to be game-changing. By thinking about how these technologies might fit into your existing operations and business strategy, you’re getting a jump on the competition.
Proven benefits of Alertiee technology
Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
We support and guide you through how you best convert both inside and outside traffic opportunities by supply you with options around service risks and how to serve your existing and potential new customers best.
Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.